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Distributing beer is big business, employing nearly 5,000 in Michigan, new report finds

Thursday, August 28, 2014 2:57 PM | Anonymous


Thursday, Aug. 27,2014                                                                    For further information,                                                              contact:                                                                                              Mike Lashbrook (517) 482‐5555

LANSING – Beer is putting Michigan to work and on the map.

 Michigan’s overall beer sector generates more than 64,000 jobs, including nearly 5,000 in the distributing sector alone, according to reports by the National Beer Wholesalers Association and the Beer Institute this past week.   

Those employment numbers rank Michigan 10th in the nation in total beer‐related jobs – ahead of states historically associated with beer, such as Wisconsin, Colorado and Massachusetts, the Beer Institute report found. According to the NBWA analysis, beer distribution alone generates $1.9 billion in economic activity.

 “Michigan is truly the Great Beer State, and the data continues to demonstrate continued economic strength,” said Mike Lashbrook, president of the Michigan Beer and Wine Wholesalers Association. “Michigan’s leadership in the beer industry is the result of hardworking men and women, innovative family businesses and a state‐based system that balances opportunities for economic growth with the need to promote responsibility and preserve public health and safety. Michigan is the model for the nation in terms of what we can do to create new jobs and new opportunities in the beer industry.”

 Michigan is home to more than 180 craft brewers, with the industry experiencing 30‐percent growth in just the past year alone. Growth the year before was around 23 percent. Both numbers far outpace the national average. 

According to the economic impact report America’s Beer Distributors: Fueling Jobs, Generating Economic Growth & Delivering Value to Local Communities, more than 3,300 independent beer distribution facilities directly employ more than 130,000 men and women nationwide, collectively earning $10.2 billion per year in pay and benefits. 

   The NBWA report, produced by Dr. Bill Latham and Dr. Ken Lewis of the Center for Applied Business & Economic Research at the University of Delaware, provides a comprehensive look at beer distribution companies’ total impact on national and state economies. In addition to the impact of distributor operations, the report also accounts for the amount of resources contributed by beer distributors in supporting community events and local economic development, contributing to charitable causes and promoting responsible alcohol use. 

“The beer distribution sector is a hidden gem that has been tremendously undervalued in previous economic reports,” said Dr. Latham. “Fueling more than 345,000 direct and indirect jobs, beer distributors add $54 billion to the nation’s gross domestic product and offer far reaching benefits to brewers, retailers, consumers and government agencies at all levels.”

 To view the full report, state by state data and to download an infographic of the report’s key findings, please visit www.nbwa.org. Click here to view data on the economic impact of beer distributors on the United States as a whole.


332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532



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