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Michigan, craft beers and growth

Wednesday, August 06, 2014 2:59 PM | Anonymous

Opinio August 6 Mich Atwater ow Detroit New Michigan is fifth nationa this growin creating job A key reas alcohol reg demand an Detroit brew Kevin Gard impedes gr brewery pr system is w succeed. Like many Gardner to alcohol sys Just cumbe What must ons + Edit 6, 2014 at 1 higan, wner Mike Rieth ws) s the Great Bee ally, Michigan i g industry, ma bs, opportunity on for our grow gulations and s nd work toward wery to a three dner’s July 29 c rowth, is mislea rofessional’s qu what has helpe businesses, ge ook a remark ab stem. In fact, d ersome permits t be stated une torial 1:00 am , craft h says that Mic er State and D is home to mor king great Mich y and choice fo wth is the stron afeguards ens d mutual succes e-location powe column claimin ading, deceptiv uotes and Gard ed Atwater and etting permits c bout permits ou uring the event s. equivocally: Mic The D t beers chigan's beer re etroit is home t re than 180 sm higan beers, pu r our citizens. g partnership b ures that both ss. In fact, it is erhouse. g otherwise (“D ve and untrue. dner’s own age countless sma can be an obst ut of context an t Gardner atten chigan’s system Detroit New s and egulations actu to some of the mall independen ushing the env between Atwat our companies this very partn Detroit, Michiga This cleverly c enda. We want all independent acle, and is so nd craftily impli nded, Atwater n m works for the ws grow ually help his bu best products nt brewers. Atw velope of innova ter and Imperia s collaborate, g nership that has an’s craft beer crafted op-ed sp to set the reco t brewers get o omething both o ed that it was a never addresse e small brewery wth usiness grow. ( in the nation a water Brewery i ation and entre al Beverage. M get products to s grown Atwate city”), that Mic pliced together ord straight: Mic off the ground, c our businesses an attack on M ed Michigan’s a y, not against it (David Coates and beyond. Ra is proud to belo epreneurship — ichigan’s syste markets, meet er from a small chigan’s system r a recognized chigan’s curren compete and s experience. ichigan’s entire alcohol regulat t. / The anked ong to — and em of t l m nt e tions. By keeping brewer, distributor and retailer separate and independent, Michigan’s system promotes growth and competition. Distributors are the ones who invest in a qualified fleet — both human and equipment capital — and a sales force to reach every corner of our state. As Atwater’s largest Michigan distributor, Imperial works tirelessly to give Atwater the best service from start to finish. Without distributors’ existing infrastructure of vehicle fleets, sales force, marketing experts and more, startup breweries would take longer to get to market in any profitable quantity. Imperial has 40 staffers in the Detroit area and another 175 throughout the rest of Michigan whose mission is to support businesses like Atwater at every level. Ultimately, the separation of brewer and distributor under Michigan’s system actually puts the tiny startup brewer on the same playing field as big beer. Gardner’s appeal to deregulate Michigan’s successful and proven system of alcohol distribution is based entirely on distortions and deception. Mark Rieth, owner, Atwater Brewery, Detroit Joe Cekola, owner, Imperial Beverage, Plymouth and Kalamazoo News:http://www.detroitnews.com/article/20140806/OPINION01/308060007#ixzz39cyxWqwX


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