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Great Lakes Beverage, employee tap into old, new media to raise thousands to fight cancer – in 24 hours

Monday, March 24, 2014 3:06 PM | Anonymous

Great raise t DETROIT ( the Batma “When I h happened today,” sa family ow “Where w hours – an Orn’s per the middl and skill in people to Cancer fo them “like “I believe dinner,” O good peo cancer.” Great Lak the most donation will also b Lakes B thousan (Wednesday, an and Robin hit a wall with d was radio he aid the St. Cla wned distribut we are today” nd will be don rsonal campa e of a battle a n social medi like the com r every “like.” ed” the page. social media Orn said. “Wh ple can do go es Beverage a enduring com to local cause be partially do Beverage nds to fig 7/2/2014) – of something h social media elped boost m air Shores resi tor based in d is $10,000 th nating to the ign against ca against lymph a, Orn and Gr pany’s Faceb ”   . should be us hat our exper ood for a wort already has a mpany traditio es. Because o onated to Sta e, emplo ght canc For Denise O g she’s very p a, I thought I’ my social med ident and sale downtown De hat Orn and G national Stan ancer is drive homa. Combi reat Lakes Be book page bet sed for more ience shows thy cause. It’s companywid ons is allowin of Orn and Wo nd Up 2 Canc oyee tap er – in 2 Orn, Facebook passionate ab d take the iss dia effort, and es support co etroit. Great Lakes B nd Up 2 Cance n by the deat ining her pass everage decid tween June 8 A W f o f $ O w h h F than silly vide is that social s like Batman de commitme ng employees olpin’s work t cer. p into old 24 hours k and radio – bout: Fighting sue to radio a d that’s how oordinator at everage raise er campaign. th of her pare sion to fight c ded to launch and June 21, After a slow s Wolpin decid fight against c own heart, W for every new $10,000.   Orn and Wolp where popula helped sprea hours, listene Facebook pag eos and pictu media and ol n and Robin co ent to suppor s to wear jean to fight cance d, new m s new and old g cancer. and see what we got to wh Great Lakes ed – most of i    ents to cance cancer with h an online cam , with $1 goin start, GLB ow ded to step up cancer is an i Wolpin said he w “like,” up to pin took the m ar show “Moj d the word. I ers checked o ge and more ures of what y ld media can oming togeth rting charitab ns on Friday, w er, that pot of media to media – are it could do. W here we are Beverage Co it in less than r. Her sister i her deep inter mpaign, invit ng to Stand U wner Howard p. Because th ssue close to e would dona o a total of message to ra jo in the Mor n less than 24 out GLB’s than 2,000 of you had for come togeth her to fight le causes. On with a $5 f charity mon o like What ., a 24 s in rest ing p 2 e his te $5 adio, ning” 4 f er so ne of ney “I think what this shows is that our employees aren’t just the people who help deliver your favorite beverage. They’re also the people who have the biggest hearts. We’re very proud of our co‐workers, who step up and do the right thing day in and day out – and that’s the strength of our company as a local business,” Wolpin said. FOR MORE INFORMATION: Contact Randy Rogers @ (313) 865‐3900 Great Lakes Beverage: http://www.greatlakesbev.com/ Facebook: https://www.facebook.com/GLBDetroit  


332 Townsend Street
Lansing, Michigan 48933
Phone: 517.482.5555
Fax: 517.482.1532



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