Brandi Tribell promoted to senior vice president of Michigan Beer & Wine Wholesalers Association

March 6, 2024

Tribell’s promotion exemplifies women’s advancement within the beer and wine distribution industry

LANSING, Mich. – The Michigan Beer & Wine Wholesalers Association (MB&WWA) is celebrating the recent promotion of Brandi Tribell to senior vice president of MB&WWA and MBWWA Services, Inc., as International Women's Day approaches on March 8.


A Marine City native and proud graduate of Michigan State University, Brandi started with the MB&WWA in 2007. She has since been an invaluable part of the Association, showcasing unwavering dedication, inspiring leadership, and a passion that uplifts everyone around her. Her contributions continue to play a pivotal role in the MB&WWA’s success as one of the alcohol beverage industry’s most progressive state trade associations.


“I am deeply honored to serve as senior vice president of the MB&WWA and MBWWA Services, Inc.,” Tribell said. “This promotion is a testament to the consistent support of my colleagues and the opportunities for growth within our Association. I look forward to continuing to serve our members and highlight the vital roles women play in Michigan’s thriving beer and wine industry.”


Tribell’s role showcases her multifaceted expertise and dedication to excellence with a wide range of responsibilities, including sitting on the MB&WWA Women’s Advocacy Committee. Her accomplishments extend beyond Lansing, as she earned her Certified Meeting Planner (CMP) designation in 2013, was a 40 Under 40 honoree of Connect Magazine, and was named to the Michigan Meetings & Events Magazine’s Hall of Fame.


“Brandi's commitment, expertise and leadership have been invaluable assets to the MB&WWA over the years,” said Spencer Nevins, president of the MB&WWA. “Her promotion to senior vice president is well-deserved and reflects the profound impact she has on our organization. We are confident that she will continue to excel in her new role and look forward to all she will accomplish.”


As we observe International Women’s Day on March 8, Tribell’s promotion to senior vice president is a reminder of the incredible contributions from women across the beer and wine distribution industry.

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By Rebecca Stow • March 17, 2026
Across Michigan’s beer and wine distribution industry, women are helping shape the future of our businesses and the communities we serve. As president and CEO of John P. O’Sullivan Distributing in Grand Blanc Township and the third woman to chair the Michigan Beer & Wine Wholesalers Association (MB&WWA) Board of Directors, I’m proud to be part of a growing group of women leading with purpose and perspective. This year is especially meaningful for our company as we celebrate 50 years in business. Reaching that milestone is a reminder that strong local businesses are built over time through dedication, adaptability and the people who make long-term success possible—including the growing number of women shaping the future of the industry. Our work as beer and wine distributors is about far more than logistics. It’s about building resilient businesses that support jobs, give back locally and help maintain a fair and competitive marketplace. From sales and operations to finance, marketing and delivery, women are making meaningful contributions at every level of our industry. Distributors are proud to be local businesses with deep roots. We live and work in the communities we serve, and we embrace opportunities to give back—whether supporting neighborhood events, partnering with charitable organizations or helping local retailers succeed. That spirit of service is integral to our businesses and something we strive to carry forward. Beer and wine distributors also play a critical role in Michigan’s three-tier system, moving products safely and efficiently from supplier to shelf. This system supports competition and gives consumers access to an extraordinary variety of high-quality choices, from Michigan-made craft beverages to well-known national brands. As we celebrate Women’s History Month in March, I’m honored to recognize the many women who help drive Michigan’s beer and wine distribution industry forward. The continued success of this industry reflects the collaboration and determination of the people behind it—and women are playing an essential role in shaping what comes next. Joanie O’Sullivan-Butler is president and CEO of John P. O’Sullivan Distributing Inc. in Grand Blanc Township. She is also chair of the MB&WWA Board of Directors and sits on the MB&WWA Women’s Advocacy Committee.