Detroit News: Letter: Michigan’s beer and wine distributors drive economic growth

June 13, 2024

Michigan’s local family-owned beer and wine distributors are vital players in our state’s alcohol industry, employing more than 5,000 full-time workers and investing more than $6.5 million in our communities.


These businesses bridge the gap between producers and consumers by warehousing, marketing, selling, delivering and merchandising products from more than 2,000 alcohol producers, including 800 Michigan-based brands.


Employing more than 5,200 full-time workers with competitive salaries and benefits, Michigan’s beer and wine distributors also contribute significantly to community initiatives, investing at least $6.5 million annually in more than 2,200 charitable and community events. They deeply value giving back to the places they live, work and serve.

 

Distributors take immense pride in building the brands they sell, leveraging their expertise and resources to elevate the market presence of a wide selection of products. They invest more than $40 million annually in marketing and brand development, supporting more than 17,750 licensed retailers across the state, from the smallest corner shops to the largest supermarkets. Distributors help new and established brands flourish and ensure consumers have access to an incredible variety of choices.


Thanks to our distributors, Michiganians can choose from 42,000 different beers, more than 1,400 mixed spirit drinks and 253,000 wines. This incredible range is a testament to the effectiveness of Michigan’s three-tier system for alcohol distribution, which helps ensure that even small producers can find their way to market, fostering competition and innovation.


Michigan’s beer and wine distributors are integral partners in driving economic growth, supporting communities and promoting responsible consumption. Their dedication underscores their indispensable role in Michigan’s alcohol industry and the vital three-tier system.


Our distributors are excited to build on their rich history as they continue to innovate and grow the state’s thriving beer and wine industry for producers, retailers and consumers alike.


Spencer Nevins

President

Michigan Beer & Wine Wholesalers Association



By Rebecca Stow December 30, 2025
As we close out the year, I’ve found myself reflecting on the milestones our industry has achieved and the people who made them possible. The skilled professionals who work in Michigan’s beer and wine distribution industry often start with a job that evolves into a long, fulfilling career with family-owned businesses deeply rooted in the communities they serve. Throughout 2025, the Michigan Beer & Wine Wholesalers Association was proud to share the stories of over 100 individuals from across our industry, including women leaders, logistics professionals, truck drivers, veterans, salespeople, and more. We posed a simple question: What do you love most about working in beer and wine distribution? Across each campaign, a clear theme emerged among the answers: the people. Michigan’s independent beer and wine distributors support more than 6,400 jobs statewide, and each one involves building relationships. Whether helping a new restaurant choose the perfect draft lineup or wine list, sharing knowledge about new products and trends, making a delivery, or supporting a team member through their first big sale, these individuals take pride in working together to help their business partners and communities thrive. They know that success in the beer and wine industry isn’t just about what’s in the bottle—it’s about the people behind it. Throughout the holiday season and beyond, beer and wine distributors bring commitment and expertise to every aspect of this fast-paced, constantly evolving industry. They help consumers access a wide variety of quality products that are often shared during life’s big and small celebrations, bringing people together through shared experiences and traditions. The camaraderie in this industry sets it apart, creating meaningful work built on collaboration, trust, and shared success. Michigan’s beer and wine distributors are always seeking talented individuals to join their teams. From marketing, finance, and sales to warehouse operations, truck driving, or other essential roles, there are many rewarding career paths to explore. We encourage anyone interested in a dynamic, people-focused industry to reach out to their local distributors and learn more about available opportunities. As we look ahead to a new year, the Michigan Beer & Wine Wholesalers Association remains committed to elevating and amplifying the remarkable work our distributors do. Their dedication turns everyday work into community impact and makes this industry truly exceptional. Spencer Nevins is the president of the Michigan Beer & Wine Wholesalers Association in Lansing.
By Rebecca Stow December 8, 2025
LANSING, Mich. – The MB&WWA is proud to announce the opening of its new headquarters in the historic Boji Tower in downtown Lansing this Thursday, Dec. 11.
By Rebecca Stow November 26, 2025
YPSILANTI, Mich. – As Giving Tuesday approaches on Dec. 2, O&W Inc., a fifth-generation beer distributor in Ypsilanti, celebrates its tradition of giving back.