East Michigan wine distributor offers unique selections for the holiday season

December 10, 2024

Eagle Eye Brands showcases commitment to quality and community

WIXOM, Mich. – This holiday season, East Michigan-based wine distributor Eagle Eye Brands is celebrating its dedication to offering unique, high-quality wines while supporting its local communities.

 

The holiday season brings a surge in sales as consumers seek out unique, high-quality beverages to share with family and friends. Michigan’s beer and wine distributors provide access to an extraordinary selection of over 42,000 different beers, more than 1,400 mixed spirit drinks and over 253,000 wines.

 

“Our passion lies in offering a diverse selection of wines from all regions of the world, chosen based on authenticity, approachability and accessibility, and pairing that with excellent customer service,” said Jason Knysz, president of Eagle Eye Brands. “As demand increases during the holiday season, our team is prepared to help consumers find the perfect wines for their celebrations.”

 

Michigan’s beer and wine distributors service over 17,750 licensed retailers statewide, promoting and growing brands through sales strategies, point-of-sale advertising and merchandising.

 

“We are proud to partner with Eagle Eye Brands because their second-to-none service and integrity set them apart,” said Jim Lutfy, owner of The Fine Wine Source in Livonia. “We rely on their commitment to quality and unique offerings to help us provide our customers with wines that stand out and make special occasions even more memorable, especially during the holiday season.”

 

Eagle Eye Brands is a key player in Michigan’s vibrant wine industry, offering consumers exceptional products throughout the holiday season and beyond.

By Rebecca Stow June 23, 2026
On June 23, National Family-Owned and Operated Businesses Day offers an opportunity to recognize the local companies that form the backbone of Michigan’s economy. Among them are the state’s beer and wine distributors—independent, family-owned businesses that have been serving their communities for decades. These are multigenerational operations rooted in Michigan communities, where leadership is often passed from one generation to the next. Their longevity reflects not only business success, but a deep commitment to the people and places they serve. When I began my work with the Michigan Beer and Wine Wholesalers Association two decades ago, the industry looked very different. Today, Michigan consumers enjoy an unprecedented variety of choices, supported by advanced logistics, compliance systems, and strong retail partnerships. That evolution has been driven in large part by family-owned distributors who continue to invest in their people, infrastructure and communities. Their local ownership gives them a unique understanding of the retailers and consumers they serve. It also means decisions are made with a long-term perspective—focused not just on growth, but on sustainability and community impact. Thoughtful alcohol policy helps ensure a fair and competitive marketplace, protects public health and safety, and allows businesses of all sizes to thrive. By maintaining strong relationships with lawmakers and industry partners, Michigan’s beer and wine distributors have helped modernize laws while preserving the structure and accountability of the proven three-tier system. As we recognize family-owned businesses across the state this June, it is worth celebrating the role Michigan’s beer and wine distributors have played for decades and will continue to play in the years ahead. Their strength lies not only in their ability to adapt, but in the values that have guided them from the beginning: local ownership, strong relationships, and a commitment to doing business the right way. Spencer Nevins is president of the Michigan Beer & Wine Wholesalers Association in Lansing.
By Rebecca Stow May 4, 2026
OWOSSO, Mich. – Main Beverage Company marks 65 years in business this year, celebrating three generations of family leadership and a legacy rooted in mid-Michigan.
By Rebecca Stow April 14, 2026
YPSILANTI, Mich. – Local, family-owned beer distributor O&W Inc. in Ypsilanti is celebrating its collaboration with Michigan-based Griffin Claw Brewing Company to develop a limited-edition Session IPA for the upcoming Ann Arbor Summer Festival (A2SF).