East Michigan wine distributor offers unique selections for the holiday season

December 10, 2024

Eagle Eye Brands showcases commitment to quality and community

WIXOM, Mich. – This holiday season, East Michigan-based wine distributor Eagle Eye Brands is celebrating its dedication to offering unique, high-quality wines while supporting its local communities.

 

The holiday season brings a surge in sales as consumers seek out unique, high-quality beverages to share with family and friends. Michigan’s beer and wine distributors provide access to an extraordinary selection of over 42,000 different beers, more than 1,400 mixed spirit drinks and over 253,000 wines.

 

“Our passion lies in offering a diverse selection of wines from all regions of the world, chosen based on authenticity, approachability and accessibility, and pairing that with excellent customer service,” said Jason Knysz, president of Eagle Eye Brands. “As demand increases during the holiday season, our team is prepared to help consumers find the perfect wines for their celebrations.”

 

Michigan’s beer and wine distributors service over 17,750 licensed retailers statewide, promoting and growing brands through sales strategies, point-of-sale advertising and merchandising.

 

“We are proud to partner with Eagle Eye Brands because their second-to-none service and integrity set them apart,” said Jim Lutfy, owner of The Fine Wine Source in Livonia. “We rely on their commitment to quality and unique offerings to help us provide our customers with wines that stand out and make special occasions even more memorable, especially during the holiday season.”

 

Eagle Eye Brands is a key player in Michigan’s vibrant wine industry, offering consumers exceptional products throughout the holiday season and beyond.

By Rebecca Stow December 30, 2025
As we close out the year, I’ve found myself reflecting on the milestones our industry has achieved and the people who made them possible. The skilled professionals who work in Michigan’s beer and wine distribution industry often start with a job that evolves into a long, fulfilling career with family-owned businesses deeply rooted in the communities they serve. Throughout 2025, the Michigan Beer & Wine Wholesalers Association was proud to share the stories of over 100 individuals from across our industry, including women leaders, logistics professionals, truck drivers, veterans, salespeople, and more. We posed a simple question: What do you love most about working in beer and wine distribution? Across each campaign, a clear theme emerged among the answers: the people. Michigan’s independent beer and wine distributors support more than 6,400 jobs statewide, and each one involves building relationships. Whether helping a new restaurant choose the perfect draft lineup or wine list, sharing knowledge about new products and trends, making a delivery, or supporting a team member through their first big sale, these individuals take pride in working together to help their business partners and communities thrive. They know that success in the beer and wine industry isn’t just about what’s in the bottle—it’s about the people behind it. Throughout the holiday season and beyond, beer and wine distributors bring commitment and expertise to every aspect of this fast-paced, constantly evolving industry. They help consumers access a wide variety of quality products that are often shared during life’s big and small celebrations, bringing people together through shared experiences and traditions. The camaraderie in this industry sets it apart, creating meaningful work built on collaboration, trust, and shared success. Michigan’s beer and wine distributors are always seeking talented individuals to join their teams. From marketing, finance, and sales to warehouse operations, truck driving, or other essential roles, there are many rewarding career paths to explore. We encourage anyone interested in a dynamic, people-focused industry to reach out to their local distributors and learn more about available opportunities. As we look ahead to a new year, the Michigan Beer & Wine Wholesalers Association remains committed to elevating and amplifying the remarkable work our distributors do. Their dedication turns everyday work into community impact and makes this industry truly exceptional. Spencer Nevins is the president of the Michigan Beer & Wine Wholesalers Association in Lansing.
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