Great Lakes Wine & Spirits swiftly traces and removes mislabeled High Noon Beach Variety Pack product

July 30, 2025

Three‑tier system enables distributor to work with supplier and prevent unintentional alcohol consumption

HIGHLAND PARK, Mich. — Great Lakes Wine & Spirits, Michigan’s leading family-owned and operated wholesale alcohol distributor, today announced that it identified and removed from the Michigan market all units of High Noon Beach Variety Pack (12-pack) vodka seltzers that may have contained cans that were mislabeled as CELSIUS energy drinks.

 

Thanks to Michigan’s three‑tier system for alcohol distribution, Great Lakes Wine & Spirits was able to work closely with the supplier to quickly trace every case of the affected product and confirm that none of it had reached store shelves. The distributor’s precise tracking systems made it possible to determine exactly where the product had — and just as importantly, had not — been delivered to retailers, allowing for fast and efficient removal before any risk of unintentional alcohol consumption occurred.

 

“Situations like this are exactly why traceability matters,” said Lew Cooper III, co‑CEO of Great Lakes Wine & Spirits. “Because of the transparency and control built into Michigan’s three‑tier system, we were able to coordinate with the supplier in real time, pinpoint the product’s path through our network, and ensure it never made it to consumers.”

 

“This incident highlights exactly why the three‑tier system works so effectively,” said Spencer Nevins, president of the Michigan Beer & Wine Wholesalers Association. “From the moment a supplier issue is flagged, wholesalers have the structure and authority to isolate and remove the product statewide, keeping store shelves safe and protecting consumers.”

 

Great Lakes Wine & Spirits remains committed to maintaining the highest standards of accountability and transparency and continues to work with suppliers and retailers to ensure Michigan consumers receive safe, properly labeled products.

 

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