‘Women in Beer and Wine’ provides career insights, inspires future women industry leaders

April 25, 2023

Panel led by MB&WWA Women’s Advocacy Committee latest effort to highlight growing role of women in Michigan’s beer and wine industry

LANSING, Michigan – Members of the Michigan Beer & Wine Wholesalers Association Women’s Advocacy Committee (MB&WWA), along with FIFCO USA, recently hosted an event for a group of Michigan State University students at Dan Henry Distributing in Lansing. A panel of committee members and other women who work in the beer and wine industry shared their knowledge, expertise, and career guidance. The event was the MB&WWA committee’s latest effort to inspire the next generation of women leaders in Michigan’s beer and wine industry.


“As Chair of the MB&WWA Women’s Advocacy Committee, I was honored to participate as a panelist in this event to highlight women working in the beer and wine distribution industry and to discuss numerous career opportunities — from sales, marketing, and human resources to finance and operations,” said Kit Wanty-Lambert, President of O & W Inc. “Breweries, wineries, and retailers across Michigan are owned and operated by women, and women continue climbing the ranks of Michigan’s family-owned, independent beer and wine distributors. I sincerely hope our panel inspired more women to consider careers in this industry that helps create jobs, supports small businesses like local wineries, craft brewers, and local retailers, and provides choices to Michigan’s beer and wine lovers.”


Wanty-Lambert was one of five female panelists who represented the different facets of the beer and wine industry: Amber Goodell, Vice President of Sales for Henry A. Fox Sales, Maggie Happel, Director – Alcohol, East for CVS Health, Rachel Rosbury, Director, Kroger/Meijer for FIFCO USA, and Katy McBrady, President of Atwater Brewery. Tracy McGrew, Chain Account Manager for New York-based brewer FIFCO USA, moderated the panel.

The panel discussed a range of topics, including the changing landscape of the beer and wine industry and how women are stepping into more leadership roles, the importance of mentorship, and the challenges and rewarding aspects of working in the beer and wine industry as a woman.


“The Women in Beer and Wine event was a unique learning experience that piqued my interest in career opportunities in the beer and wine industry, leaving me excited and eager to learn more,” said Natalie Hohwart, a junior studying marketing at Michigan State University. “Hearing from the panel of accomplished and passionate women was inspiring and made me very hopeful for my future.”


As one of the alcohol beverage industry’s most progressive state trade associations, the MB&WWA represents family-owned and local beer and wine distributors who work hard every day to deliver a wide variety of beverages to licensed retailers throughout Michigan. The Women’s Advocacy Committee is made up of female executives from distributors across the state, as well as the MB&WWA’s Vice President of Operations & Events and one of its lead female lobbyists.



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As we close out the year, I’ve found myself reflecting on the milestones our industry has achieved and the people who made them possible. The skilled professionals who work in Michigan’s beer and wine distribution industry often start with a job that evolves into a long, fulfilling career with family-owned businesses deeply rooted in the communities they serve. Throughout 2025, the Michigan Beer & Wine Wholesalers Association was proud to share the stories of over 100 individuals from across our industry, including women leaders, logistics professionals, truck drivers, veterans, salespeople, and more. We posed a simple question: What do you love most about working in beer and wine distribution? Across each campaign, a clear theme emerged among the answers: the people. Michigan’s independent beer and wine distributors support more than 6,400 jobs statewide, and each one involves building relationships. Whether helping a new restaurant choose the perfect draft lineup or wine list, sharing knowledge about new products and trends, making a delivery, or supporting a team member through their first big sale, these individuals take pride in working together to help their business partners and communities thrive. They know that success in the beer and wine industry isn’t just about what’s in the bottle—it’s about the people behind it. Throughout the holiday season and beyond, beer and wine distributors bring commitment and expertise to every aspect of this fast-paced, constantly evolving industry. They help consumers access a wide variety of quality products that are often shared during life’s big and small celebrations, bringing people together through shared experiences and traditions. The camaraderie in this industry sets it apart, creating meaningful work built on collaboration, trust, and shared success. Michigan’s beer and wine distributors are always seeking talented individuals to join their teams. From marketing, finance, and sales to warehouse operations, truck driving, or other essential roles, there are many rewarding career paths to explore. We encourage anyone interested in a dynamic, people-focused industry to reach out to their local distributors and learn more about available opportunities. As we look ahead to a new year, the Michigan Beer & Wine Wholesalers Association remains committed to elevating and amplifying the remarkable work our distributors do. Their dedication turns everyday work into community impact and makes this industry truly exceptional. Spencer Nevins is the president of the Michigan Beer & Wine Wholesalers Association in Lansing.
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