Bell’s iconic summer beer hits store shelves and tap handles on March 26
Grand Rapids, Mich. – Alliance Beverage, a Bell’s Brewery distributor since 1990, has been pulling double-duty this week to deliver 35,500 cases and kegs to retailers across West Michigan in preparation for Oberon Day on Monday, March 26.
“Oberon Day is one of the biggest beer holidays of the year in Michigan and we’re proud to work hand-in-glove with the team at Bell’s to ensure stores, bars and restaurants have plenty of Oberon to meet the demand of beer lovers looking for that first taste of Bell’s iconic summer beer,” said Brendan Gary, Director of Marketing at Alliance Beverage. “Our employees have been working diligently with our retail partners to coordinate special event tappings and floor displays in advance of the big day.”
Oberon, an American Wheat Ale, is one of the most recognizable craft beers in Michigan. It was originally released under the name Solsun, which was eventually changed to Oberon in 1998.
“This daylong celebration of Oberon signals the unofficial start to spring, baseball season and all the joys that come with warmer weather in the Great Lakes state,” Gary said. “We’re honored to work with Bell’s to help make Oberon Day such a success, year-in and year-out.”
Oberon is available in 6-pack and 12-pack bottles, 12-pack cans, 4-pack cans, mini-keg and on draft. A number of bars are tapping Oberon at midnight on March 26. You can find a full list of special events here.
Alliance Beverage distributes Bell’s to the following counties: Western Allegan, Branch, Cass, Clare, Clinton, Eaton, Ingham, Gratiot, Ionia, Isabella, Kent, Lake, Manistee, Mason, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Osceola, Ottawa, Shiawassee, St. Joseph and southern Van Buren.
Photo courtesy of Alliance Beverage