Statewide family-owned beer and wine distributor celebrates 90 years of helping people succeed

February 28, 2023

KALAMAZOO, Michigan – Michigan’s independent, local, and often family-owned beer and wine distributors have time-honored traditions and values rooted in their longstanding history as pillars in their communities. Imperial Beverage Company is one such distributor, and this year celebrates 90 years of helping people succeed.


“Imperial Beverage Company’s story started 90 years ago in 1933 when the Berry family established the business at the end of Prohibition,” said Joe Cekola, president of Imperial Beverage Company. “In the nearly 40 years since the Cekola family bought the company in 1984, we have strived to establish a culture of customer focus, hard work, integrity, and passion. We have grown from a one-county Pabst distributor to a statewide beer, wine, and spirits wholesaler in no small part due to great people with the ideas and drive to make Imperial something special. Every employee, in every position, contributes to our growth and success.”


Michigan’s beer and wine distributors are leaders in charitable giving in their communities. Imperial Beverage Company’s involvement is unparalleled, from donations and volunteering to special events and their family’s own Joseph A. Cekola Memorial Fund. Established in memory of their father, “Big Joe,” the mission is to provide financial assistance to families of those with developmental disabilities.


“Our passion for helping people succeed goes far beyond our customer service and commitment to our staff,” said Larry Cekola, key relationship officer of Imperial Beverage Company. “The Joseph A. Cekola Memorial Fund is just one example of how the Imperial team works to support our communities. In addition to sponsoring festivals and events around the state every year, including Royal Oak’s Arts Beats and Eats, the Kalamazoo Marathon, and Marquette’s Harbor Fest, we encourage all our employees to actively volunteer in the communities in which we live and serve.”


Imperial Beverage Company is Michigan’s only statewide beer, wine, spirits, and non-alcoholic beverage distributor. They boast a portfolio of over 6,000 SKUs, offering something for every customer. With 342 total employees, including specialized support and sales staff who live in their markets and four locations in Kalamazoo, Livonia, Traverse City, and Ishpeming, Imperial covers every county, every week, all year long.


By Rebecca Stow March 17, 2026
Across Michigan’s beer and wine distribution industry, women are helping shape the future of our businesses and the communities we serve. As president and CEO of John P. O’Sullivan Distributing in Grand Blanc Township and the third woman to chair the Michigan Beer & Wine Wholesalers Association (MB&WWA) Board of Directors, I’m proud to be part of a growing group of women leading with purpose and perspective. This year is especially meaningful for our company as we celebrate 50 years in business. Reaching that milestone is a reminder that strong local businesses are built over time through dedication, adaptability and the people who make long-term success possible—including the growing number of women shaping the future of the industry. Our work as beer and wine distributors is about far more than logistics. It’s about building resilient businesses that support jobs, give back locally and help maintain a fair and competitive marketplace. From sales and operations to finance, marketing and delivery, women are making meaningful contributions at every level of our industry. Distributors are proud to be local businesses with deep roots. We live and work in the communities we serve, and we embrace opportunities to give back—whether supporting neighborhood events, partnering with charitable organizations or helping local retailers succeed. That spirit of service is integral to our businesses and something we strive to carry forward. Beer and wine distributors also play a critical role in Michigan’s three-tier system, moving products safely and efficiently from supplier to shelf. This system supports competition and gives consumers access to an extraordinary variety of high-quality choices, from Michigan-made craft beverages to well-known national brands. As we celebrate Women’s History Month in March, I’m honored to recognize the many women who help drive Michigan’s beer and wine distribution industry forward. The continued success of this industry reflects the collaboration and determination of the people behind it—and women are playing an essential role in shaping what comes next. Joanie O’Sullivan-Butler is president and CEO of John P. O’Sullivan Distributing Inc. in Grand Blanc Township. She is also chair of the MB&WWA Board of Directors and sits on the MB&WWA Women’s Advocacy Committee.
By Rebecca Stow December 30, 2025
As we close out the year, I’ve found myself reflecting on the milestones our industry has achieved and the people who made them possible. The skilled professionals who work in Michigan’s beer and wine distribution industry often start with a job that evolves into a long, fulfilling career with family-owned businesses deeply rooted in the communities they serve. Throughout 2025, the Michigan Beer & Wine Wholesalers Association was proud to share the stories of over 100 individuals from across our industry, including women leaders, logistics professionals, truck drivers, veterans, salespeople, and more. We posed a simple question: What do you love most about working in beer and wine distribution? Across each campaign, a clear theme emerged among the answers: the people. Michigan’s independent beer and wine distributors support more than 6,400 jobs statewide, and each one involves building relationships. Whether helping a new restaurant choose the perfect draft lineup or wine list, sharing knowledge about new products and trends, making a delivery, or supporting a team member through their first big sale, these individuals take pride in working together to help their business partners and communities thrive. They know that success in the beer and wine industry isn’t just about what’s in the bottle—it’s about the people behind it. Throughout the holiday season and beyond, beer and wine distributors bring commitment and expertise to every aspect of this fast-paced, constantly evolving industry. They help consumers access a wide variety of quality products that are often shared during life’s big and small celebrations, bringing people together through shared experiences and traditions. The camaraderie in this industry sets it apart, creating meaningful work built on collaboration, trust, and shared success. Michigan’s beer and wine distributors are always seeking talented individuals to join their teams. From marketing, finance, and sales to warehouse operations, truck driving, or other essential roles, there are many rewarding career paths to explore. We encourage anyone interested in a dynamic, people-focused industry to reach out to their local distributors and learn more about available opportunities. As we look ahead to a new year, the Michigan Beer & Wine Wholesalers Association remains committed to elevating and amplifying the remarkable work our distributors do. Their dedication turns everyday work into community impact and makes this industry truly exceptional. Spencer Nevins is the president of the Michigan Beer & Wine Wholesalers Association in Lansing.
By Rebecca Stow December 8, 2025
LANSING, Mich. – The MB&WWA is proud to announce the opening of its new headquarters in the historic Boji Tower in downtown Lansing this Thursday, Dec. 11.