Traverse City beer distributor proud to celebrate 90 years in business, fifth-generation ownership

January 24, 2023

TRAVERSE CITY, Michigan – Employees at Traverse City-based H. Cox & Son celebrate 90 years in business this year – a true testament to the Michigan beer distributor’s deep roots in the communities it serves.


“My brother Mark and I are proud to be fifth-generation owners after growing up in the business from our early teenage years,” said Ryan Ribel, vice president of H. Cox & Son. “Our great-great-grandfather, Herman Cox, launched this company on Eighth Street in Traverse City after the repeal of Prohibition in 1933, distributing beer to seven counties in Northern Michigan out of a small garage. We take great pride in our modest beginnings and time-honored values of having a superior company culture and investing back into our community.”


As a local, family-owned business, H. Cox & Son is uniquely positioned to respond to the needs of its community with both owners living and working in Traverse City. They actively prioritize partnering with local non-profits and events and helping other small businesses, like craft brewers and retailers, compete, grow, and thrive on a level playing field.



“We are more than just a beer distributorship,” said Mark Ribel, president of H. Cox & Son. “It’s rewarding to be a part of helping to promote growth, choices, and competition by working with small craft brewers to help them succeed today and in the future. It makes us better, too, as we work with and serve the people of Traverse City. Their authenticity fosters a drive within our business to stay connected and make our community a better place.”


H. Cox & Son has worked hard over the years to diversify their inventory in a dynamic tourist area market, with 35% of business done in the summer months. If you buy an Anheuser-Busch product within a 60-mile radius of Traverse City, it comes through H. Cox & Son’s warehouse, along with several non-alcoholic beverages. H. Cox & Son employs 65 people and services seven counties in northwest Michigan.

Detroit News: Celebrating Michigan’s Family-Owned Beer and Wine Distributors

By Rebecca Stow • June 23, 2026
On June 23, National Family-Owned and Operated Businesses Day offers an opportunity to recognize the local companies that form the backbone of Michigan’s economy. Among them are the state’s beer and wine distributors—independent, family-owned businesses that have been serving their communities for decades. These are multigenerational operations rooted in Michigan communities, where leadership is often passed from one generation to the next. Their longevity reflects not only business success, but a deep commitment to the people and places they serve. When I began my work with the Michigan Beer and Wine Wholesalers Association two decades ago, the industry looked very different. Today, Michigan consumers enjoy an unprecedented variety of choices, supported by advanced logistics, compliance systems, and strong retail partnerships. That evolution has been driven in large part by family-owned distributors who continue to invest in their people, infrastructure and communities. Their local ownership gives them a unique understanding of the retailers and consumers they serve. It also means decisions are made with a long-term perspective—focused not just on growth, but on sustainability and community impact. Thoughtful alcohol policy helps ensure a fair and competitive marketplace, protects public health and safety, and allows businesses of all sizes to thrive. By maintaining strong relationships with lawmakers and industry partners, Michigan’s beer and wine distributors have helped modernize laws while preserving the structure and accountability of the proven three-tier system. As we recognize family-owned businesses across the state this June, it is worth celebrating the role Michigan’s beer and wine distributors have played for decades and will continue to play in the years ahead. Their strength lies not only in their ability to adapt, but in the values that have guided them from the beginning: local ownership, strong relationships, and a commitment to doing business the right way. Spencer Nevins is president of the Michigan Beer & Wine Wholesalers Association in Lansing.

Mid-Michigan beer distributor celebrates 65 years in business, three generations of family leadership

By Rebecca Stow • May 4, 2026
OWOSSO, Mich. – Main Beverage Company marks 65 years in business this year, celebrating three generations of family leadership and a legacy rooted in mid-Michigan.

Ypsilanti beer distributor partners on limited-edition release for Ann Arbor Summer Festival

By Rebecca Stow • April 14, 2026
YPSILANTI, Mich. – Local, family-owned beer distributor O&W Inc. in Ypsilanti is celebrating its collaboration with Michigan-based Griffin Claw Brewing Company to develop a limited-edition Session IPA for the upcoming Ann Arbor Summer Festival (A2SF).