Tyler Sales Company celebrates 90th anniversary, honors the Muskegon community

July 23, 2024

West Michigan beer distributor marks milestone with Budweiser Clydesdale parade


MUSKEGON, Mich. – This year marks a remarkable milestone for Tyler Sales Company Inc. as the third-generation family-owned beer distributor celebrates 90 years of business.

 

The company is celebrating and showing its appreciation to the Muskegon community by hosting the iconic Budweiser Clydesdales.

 

The Budweiser Clydesdales will parade down Western Avenue in downtown Muskegon, making ceremonial beer deliveries from 4 to 5 p.m. on Friday, July 26. The public is welcome to attend. Following the parade, the Clydesdales will be staged outside Hackley Park from 5 to 6 p.m. for up-close viewing and picture-taking. This will be the Clydesdales’ third appearance in the Muskegon area in 10 years.

 

Tyler Sales Company began in 1934 when Stan Tyler Sr., inspired by the repeal of Prohibition, ventured into the wholesale beer business. With two trucks and his wife as the secretary, the company steadily grew over two decades. When his son, Stan Tyler Jr., came on board in 1958, his passion for the industry fueled its growth. He would later take over the company and introduce Budweiser to West Michigan, making it Tyler Sales Company’s flagship product.

 

“At Tyler Sales Company, we are dedicated to providing quality products and appreciate new opportunities to support our local communities,” said Jim Tyler, president of Tyler Sales Company. “Being part of the Muskegon community for 90 years, many generations of bars, restaurants, and stores have supported and helped us grow. Bringing the Budweiser Clydesdales to town for this celebration is our way of saying thank you. We look forward to remaining part of the fabric of this great community for many years to come.”

 

Tyler Sales Company is deeply embedded in the Muskegon community, playing a significant role in sponsoring local events and activities that enhance the area’s vibrancy and success. The beer distributor is a long-time sponsor of Muskegon Parties in the Park, a cherished local tradition for 40 years, and the Michigan Irish Music Festival, which celebrates its 25th anniversary this fall. They also consistently support United Way of the Lakeshore, Muskegon Catholic Schools, Folds of Honor and numerous other charitable organizations within the community.

 

As a distributor of alcoholic beverages, Tyler Sales Company works closely with local law enforcement, retail customers and community organizations to develop and promote initiatives that drive awareness of responsible drinking by legal-aged consumers and reduce incidents of underage drinking and alcohol-impaired driving.

 

Today, Tyler Sales Company operates a 50,000-square-foot facility in Muskegon Heights and services over 420 retail customers in Muskegon, Newaygo and Oceana counties. The company sells over 750 beverage products from over 50 suppliers, including 15 from Michigan. Tyler Sales Company’s dedicated team of sales, delivery, warehouse and administrative employees have been the hallmark of the company’s success since 1934 by delivering unparalleled service to retail customers.



Detroit News: Celebrating Michigan’s Family-Owned Beer and Wine Distributors

By Rebecca Stow • June 23, 2026
On June 23, National Family-Owned and Operated Businesses Day offers an opportunity to recognize the local companies that form the backbone of Michigan’s economy. Among them are the state’s beer and wine distributors—independent, family-owned businesses that have been serving their communities for decades. These are multigenerational operations rooted in Michigan communities, where leadership is often passed from one generation to the next. Their longevity reflects not only business success, but a deep commitment to the people and places they serve. When I began my work with the Michigan Beer and Wine Wholesalers Association two decades ago, the industry looked very different. Today, Michigan consumers enjoy an unprecedented variety of choices, supported by advanced logistics, compliance systems, and strong retail partnerships. That evolution has been driven in large part by family-owned distributors who continue to invest in their people, infrastructure and communities. Their local ownership gives them a unique understanding of the retailers and consumers they serve. It also means decisions are made with a long-term perspective—focused not just on growth, but on sustainability and community impact. Thoughtful alcohol policy helps ensure a fair and competitive marketplace, protects public health and safety, and allows businesses of all sizes to thrive. By maintaining strong relationships with lawmakers and industry partners, Michigan’s beer and wine distributors have helped modernize laws while preserving the structure and accountability of the proven three-tier system. As we recognize family-owned businesses across the state this June, it is worth celebrating the role Michigan’s beer and wine distributors have played for decades and will continue to play in the years ahead. Their strength lies not only in their ability to adapt, but in the values that have guided them from the beginning: local ownership, strong relationships, and a commitment to doing business the right way. Spencer Nevins is president of the Michigan Beer & Wine Wholesalers Association in Lansing.

Mid-Michigan beer distributor celebrates 65 years in business, three generations of family leadership

By Rebecca Stow • May 4, 2026
OWOSSO, Mich. – Main Beverage Company marks 65 years in business this year, celebrating three generations of family leadership and a legacy rooted in mid-Michigan.

Ypsilanti beer distributor partners on limited-edition release for Ann Arbor Summer Festival

By Rebecca Stow • April 14, 2026
YPSILANTI, Mich. – Local, family-owned beer distributor O&W Inc. in Ypsilanti is celebrating its collaboration with Michigan-based Griffin Claw Brewing Company to develop a limited-edition Session IPA for the upcoming Ann Arbor Summer Festival (A2SF).